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Why Are Vitamix Blenders So Expensive? 10 Reasons

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Vitamix is one of the best blender brands on the market. In fact, Vitamix blenders are some of the most expensive blenders on the market. 

They’re the undisputed champs in the blender game and for good reason. Their blenders are powerful, last forever, and come with an incredible warranty.

We’re huge fans of Vitamix products and have personally bought, used, or tested 10 different models. But a Vitamix blender ain’t cheap.

This article will answer the question “Why is Vitamix so expensive?” 

Even with the higher prices, I fully believe that a Vitamix is worth the money. 

If you end up deciding to buy one, be sure to check out our guide to find the best Vitamix blenders

Why is vitamix so expensive

What Makes Vitamix Blenders So Expensive? 10 Reasons

So what exactly makes Vitamix products so expensive? Is it the durable design of the blender shell or the high-quality stainless steel blades?

There are multiple reasons why the asking price of a Vitamix is higher than your typical blender. Knowing which features have the largest impact can be useful.

Our #1 pick is the Vitamix E310 because it’s the perfect blender of power, performance, and price. 

1. Powerful motor

A powerful motor is an excellent addition to any food processor. In most cases, the more powerful the motor, the better it will be at chopping, blending, and juicing different ingredients.

Vitamix blenders tend to contain incredibly powerful motors, which is excellent news when it comes to blending performance. However, this does come at a cost.

The more powerful a motor is, then the more expensive it will be to make. A powerful motor is just one of the features that make Vitamix blenders so expensive.

Compared to other blenders, Vitamixes are the leader when it comes to power. 

If you’re wondering how much watts you need for a good blender, we’ve got you covered. The great news is that every standard Vitamix blender is at least 1000 watts.

WattageOur Opinion
0 – 500 wattsNot worth buying. Avoid.
500 – 800 wattsDecent blenders for blending simple ingredients, but won’t puree or blend super smoothly. Not good for frozen fruit smoothies. We don’t recommend confidently.
800 – 1000 wattsThis is is the lowest wattage of blenders we can confidently recommend. This will work for anything except the hardest frozen fruit smoothies. Expect some chunks, but overall a solid option.
1000 – 1500 wattsThis is a great range for home blenders. These will be powerful enough for anything you need and super affordable.
1500+ wattsAnything over 1500 watts will work incredibly well! They won’t blend better than the previous set, but will work faster and be more durable.
testing the vitamix power

2. Durability

The main deciding factor behind product durability is the products used during the manufacturing process. Generally, high-quality materials are more durable than low-quality options, but will also cost slightly more.

One of the main purposes behind Vitamix is to offer kitchens an extremely durable blender that they can rely on. This means that during the manufacturing process, Vitamix will use high-quality materials to craft a durable product.

As you might have guessed, these higher quality materials lead to a higher asking price. If you want a durable product that will last you a while, then it’s almost always worth it to pay a little more for a better quality brand – such as Vitamix!

3. Blade design & quality

The quality of the blades found in your blender have the largest impact on how effective your blender is. Dull blades struggle to cut through ingredients, whereas sharper blades quickly slice through any fruit, vegetables, and even nut butter it encounters.

Vitamix tends to use high-grade stainless steel in its blending products to ensure that their customers get the most out of its blender. But this extra quality does mean that your Vitamix blender costs a little more than other blenders on the market.

There are a few ways to sharpen blender blades, but with a Vitamix you’ll rarely ever have to.

4. Blender capacity

When deciding on which blender is the right choice for your needs, you will want to consider its capacity. If you are planning on using your blender in a commercial setting to make multiple batches of hot soup, then a larger capacity will surely come in handy.

However, the larger the capacity of your blender, the more materials will need to be used. This means that the capacity of your Vitamix blender has an impact on the cost.

Vitamix offers a range of blender sizes as not all of its products are designed for use in a commercial setting. Although capacity will have an impact on cost, this isn’t one of the main reasons why Vitamix tends to be a pricier option than your average blender. 

5. Versatility

Versatility in the kitchen is incredibly important, especially if you plan on cooking a range of recipes. Blenders tend to be one of the most versatile products you can find in a kitchen, so you can expect a Vitamix blender to offer versatility.

In most cases, the versatility of your product will rarely impact the price. This is because most conventional blenders are designed to offer a range of functions, so there isn’t too much innovation in the world of blenders.

In terms of cost, the versatility of your Vitamix blender will have a marginal impact on the price you pay. A few extra settings will set you back a little more, but most Vitamix products tend to offer the same levels of versatility.

6. Variable speed control

From blending hot soup to churning nut butter, multiple speed settings can be a blessing when working in the kitchen. Speed control is a common setting on most blenders, so you can be sure that Vitamix features a decent speed control system on their products.

Considering how ubiquitous variable speed settings are, their inclusion in Vitamix products isn’t a reason why they are so expensive. Products with more speed settings will cost slightly more, but this feature isn’t what makes Vitamix a pricey brand.

7. Auto-adjustment

An auto-adjustment feature is a luxury addition to blenders, which is why it’s often found in pricer brands and models. The auto-adjustment setting determines how fast the blade spins based on the weight of the ingredients added to the blender.

Your typical Vitamix product features an auto-adjustment setting as it can be extremely useful if you are in a hurry. However, since it is a luxury addition, this could be a reason that makes Vitamix blenders so expensive.

Always take the time to consider whether or not you truly need a feature to determine if the asking price is worth it for your needs. As useful as an auto-adjustment setting can be, if you like to have full control over your blender, then this may not be worth the extra cost.

8. Vitamix accessories

Accessories can be excellent bonuses to purchase, but they’re not always necessary. A Vitamix often comes with a bonus smoothie container or a spare blender jar, but this isn’t always the case.

In most cases, the accessories included in a Vitamix won’t hike up the price too much. You could even find a product that offers zero accessories to try and cut down the price. As accessories aren’t always included, they aren’t the cause of the high asking price associated with Vitamix.

Be sure to check out our article on Vitamix container interchangeability so you can know which containers can fit with each blender system.

9. Warranty

Warranty can add a whole new layer of security to any product, especially if you are planning on using your purchase regularly. Thankfully, most Vitamix blenders come with a lengthy warranty.

Most Vitamix products come with a 7-year warranty, which has recently become the industry standard. There is no additional charge for this warranty, so this doesn’t have an impact on the price of your Vitamix blender.

10. Functions

Typically, the more functions found on a food processor then the more expensive it tends to be. As a majority of Vitamix blenders offer a comprehensive set of additional functions, this could be one of the reasons why Vitamix blenders are expensive.

Below are the most common settings you will find on a Vitamix blender and what you can expect from each function:

Smoothies and Juices

One of the best functions found on a Vitamix blender is its ability to blend fruit and veggies into tasty smoothies. Making smoothies is an excellent way to add a range of nutrients to your diet, especially if you are too busy to cook a large breakfast.

A Vitamix blender’s blades are designed to cut through the toughest of foods to help you blend the smoothies and juices you crave. Blending up your fruit doesn’t destroy nutrients like fiber or anything else!


Although blenders aren’t typically used for chopping, with the right speed control, it is possible to quickly dice your food. A majority of Vitamix blenders on the market offer variable speed control settings suitable for chopping food.

This setting is fairly common in most blenders, but it is still worth looking out for – especially if you want an easy way to chop fruit and veg.

The chopping feature will also allow you to use a Vitamix to grind coffee!


The main function behind any blender, not just your average Vitamix blender. Blending involves chopping and combining two or more ingredients to create a thick or thin liquid.

As blending is the main purpose behind a Vitamix blender, this isn’t a reason why they are so expensive. They do offer efficient blending, which is almost always worth the asking price.

Read more: best blender for frozen fruit smoothies


Pureeing is another common feature found in most blenders and can be fairly useful if you regularly make purees. The fine blades found on Vitamix products can create a soft and silky consistency, which is what you would expect from a puree.

Purees are also excellent for babies as they don’t contain lumps or hard bits if blended correctly. If you are looking for a product that can help support your baby’s diet, then check for a puree function.

Sauces and hot soups

An excellent feature found included in a majority of Vitamix blenders is their hot soup or sauce function. This function can be used to gently heat up whatever you are blending due to the heat generated by the powerful motor inside.

This feature is fairly rare, especially in most conventional blenders, as they don’t have a motor powerful enough to achieve this.

Butter and baby food

Baby food should be free of lumps and easy for your little to digest. This is why blenders are such an excellent tool when making your baby food at home. A powerful blender can ensure that any ingredients are smoothly blended, so this setting is included in Vitamix blenders. We’ve reviewed the 8 best blenders for pureeing and they’re perfect for baby food.

On top of this, nut butter is quickly gaining traction as a popular ingredient in a range of recipes. Dry roasted nuts can be hard to blend, especially if your blender doesn’t feature sharp blades – which is something a Vitamix will offer.

The Pros and Cons of Vitamix Blenders

As with any purchase you make, there is a range of pros and cons you should consider before splashing out on a Vitamix blender. Depending on what you expect from your chosen blender, each pro and con can impact you in different ways – so always consider each point carefully!

The pros of Vitamix:

Vitamix products can be expensive, especially when compared to cheaper brands on the market. However, this high asking price does mean that you can expect a range of benefits to a Vitamix food processor that you may not find on other products.

  • Extremely Durable Design – Vitamix products are crafted from high-quality materials which ensure they are built to last.
  • Versatile Control Settings – You can expect your Vitamix product to offer a fantastic range of speed and blending settings.
  • Sharp Blender Blades – The blades used are aircraft-grade steel, so they will cut through almost any ingredient with ease.
  • Large Blender Capacity – Perfect for use in a commercial setting or creating large batches of food at home.
  • Great warranty – If you ever have issues, you can trust that Vitamix will fix it or replace it. 

The cons of Vitamix:

Although Vitamix is one of the best brands on the market for its blending products, this doesn’t mean they are perfect. These cons may not impact everyone in the same way, depending on your needs, but it’s still worth knowing what to expect from your blender.

  • Large Bulky Design – As a large number of Vitamix products are designed for commercial kitchens, they can be fairly bulky.
  • High Asking Price – Due to their high-quality design and American craftsmanship, Vitamix products can be expensive.
  • Can Get Loud – The powerful motor inside a Vitamix can get loud especially when on the highest settings.

Be sure to check out our list of ways to make your blender more quiet if you need some help!

What Makes Vitamix the Best Blender?

Perhaps the biggest feature that helps Vitamix blenders stand out when compared to more conventional blenders is their high-quality design. Most Vitamix blenders are crafted from the best materials on the market, which is what makes Vitamix blenders so expensive.

One of the highest quality features is the aircraft-grade stainless steel blender blades found on most models. These are designed to cut through a range of fruits and vegetables to help you get the consistency your recipe requires.

Common Questions on Vitamix Blenders

Is it worth investing in Vitamix?

If you are looking for a durable food processor, then Vitamix blenders are an excellent option. They are crafted from high-quality materials and can blend a range of foods with ease, perfect for any recipe!

How long will a Vitamix last?

Vitamix blenders are incredibly durable and are designed to last for years. On average, you can expect your Vitamix blender to last for at least 5 years when used in accordance with the instruction manual!

Is Vitamix made in China?

No, Vitamix blenders have been manufactured in Olmsted Township, Ohio, since 1948. This means you can expect fantastic American craftsmanship and the use of the highest quality plastics and metals.

What company owns Vitamix?

Vitamix is owned by the Vita-mix Corporation, a privately owned American company first established in 1921. Vita-mix Corporation was founded to help offer an accessible way to access the nutrients and healthy meals our bodies deserve.

Final Verdict: Why Is Vitamix So Expensive? Are Vitamixes Worth It?

So, why is Vitamix so expensive?

There are a few reasons why Vitamix products are so expensive, especially when compared to other blenders. A range of features found in Vitamix blenders add to the cost, such as aircraft-grade stainless steel blades and a durable shell.

Overall, Vitamix might be a fairly pricey brand, but the asking price is generally worth it. If you’re looking for a durable product that can blend your favorite recipes for years to come, then be sure to check out Vitamix blenders.

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Richmond Howard

Richmond Howard started World of Blenders in 2022 to help people solve all their blender issues and buy the best blender for their kitchen! He's tested dozens of blenders and on his other site, Meal Prepify, he's helped over 3 million people learn how to meal prep.

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